The current global process of urbanization is leading to a phenomenon of population displacement from suburbs to metropolises. The municipality of Venice continues to experience a period of centripetal economic production resulting from a tourist monoculture, which further accelerates the phenomenon of depopulation already underway for decades. This inevitably results in the loss of the knowledge, traditions and culture of a place.
The island of Pellestrina, as well as several other islands in the Venetian lagoon, is particularly at risk since its inhabitants, especially in the active age group, find it much more convenient to move permanently to urban centers, due to the lack of jobs and services where they belong.

However, to cope with this problem, a sustainable revival can be envisioned through the revaluation of the Island's identity culture, which at the same time promotes its repopulation. It can be said that the Island of Pellestrina has a particular predisposition for this kind of change thanks mainly to its natural and cultural resources, which have so far been undervalued by the productive sectors, and which can be reevaluated with a sustainable innovation approach. The island and its life can thus be revitalized through a winning collaboration between tradition and innovation, with a view to reinterpreting the identity culture of the place from a contemporary perspective.